Creating a corporate video for the first time can feel like an overwhelming task. Or perhaps you have a brilliant idea for a motion graphic, training video, video game or documentary, but are unsure how to proceed. To take your concept to the next step, you need a script and a storyboard.
A storyboard is an invaluable and effective method of transforming words into images and sequentially displaying your idea. You’ll end up with what looks like a graphic novel or comic.
Here’s what a good storyboard will do for you:
1. Bring your idea to life + help you pitch it
A storyboard is a visual blueprint for your project. A series of images—sometimes hundreds of them—along with key words/dialogue and directions for everything from camera angles to special effects. The storyboard brings your story-script-idea to life. It’s a foundational structural element.
Will you be pitching your idea? The storyboard provides credibility, concrete visual reference, and the big picture to potential investors. A great tool for stakeholder buy-in!
Photo: Daria Nepriakhina/Unsplash
2. Help you plan and organize
A storyboard is an essential planning tool. It helps identify major issues, plot points, priorities, and the overall look and feel of the project. It serves as a discussion point, a generator of ideas and identifier of strengths and weaknesses. You can cut, paste, revise, and reorganize. Which leads to a board’s ability to …
3. Assist with setting budgets
As you work through initial meetings on your project, passing around your storyboard and incubating further ideas, the board ultimately forces you to think through and focus on the needs and logistics for completing your project. What art assets will you require? What are your animation needs? Is the production packed with special effects? These considerations focus your attention on the level of personnel and expense required to fully realize the script.
4. Serve as your guidepost
A storyboard has many uses, but its greatest benefit is surely the ability to keep the entire production on track, acting as a visual guide and point of reference around which all other aspects of the production revolve. A storyboard helps everyone involved with the project adhere to a consistent vision and the functional and aesthetic specifications it contains.
Convinced of a board’s value and want to try it yourself? You don’t need to be an artist to draw your own storyboard. Stick figures and basic shapes will do, and you can find storyboard grid templates in any size online.
Not up for the challenge? Contact us; as a full-service art agency we’d be happy to discuss your project with you.